For my golden lashes I always choose a shade other than black on black on black since my pale complexion and red/blonde features cannot tolerate a jet-black liner or lash. I was happy to see that the 100% Pure line had two options: blackberry (a deep purple hue) or chocolate (medium brown). Truthfully, knowing these products all exhibit a flavorful smell (not noticeable once on the eyes but definitely upon opening the tube), I didn’t think the chocolate “flavor” would appeal to me. Further, the purple-ish option provided a more excitement for me, which is something I always appreciate during the selection process.
When the product is applied, it is not an overpowering couture purple like you might find in a Vogue ad. This product completely embodies the versatility to be “every day” and is also bold enough for a night on the town. Simply put, it pairs well with everything: matte shadows, glitter shadows, bold liners, and your work day’s subtle and minimalist eye makeup needs. For me in particular, I find that it accomplishes the perfect delicate tint that pairs well with an earth-toned eye. When I pair this product with eye liner, I often select a lighter liner to highlight my eye-size, as darker shades tend to make them appear smaller. The purple tone is visible in natural light, adding an understated accent to my palette. In the vibrant lights of nightlife, I find it accents my glittery shadows and white liner to create a fiercer look. It’s the best of both worlds.
I would recommend this shade to women of all skin tones; while it works well on my pale ginger skin, I think it’s neutral enough to work on anyone – without being boring. When I wear a subtle, matte lip and an earthy eye, this mascara completes a pretty stunning package, if I do say so myself. I consider mascaras outside of the typical black, black/brown safety shades as the accent to your overall look – a good pop of color will take your “naked” or earthy palette to the next level.
The Fruit Pigmented Mascaras from 100% Pure retails at $25. I’ve had mine almost two months; it still wears beautifully and hasn’t clumped up at all. I’ll be looking to replace this soon as mascaras typically suggest swapping out for new every 1-3 months depending on the type, but from first open until now, I have experienced nothing but smooth wear and beautiful, robust color.